Hey, I’m Gabriela
My journey started with a passion for visual storytelling, which led me from branding and editorial design to creating intuitive digital experiences.
Over the years, I’ve worked in technology companies and startups, leading product design, user research, and user experience initiatives.
My expertise spans design systems, interface design, UX research —all guided by a problem-solving mindset and a keen eye for detail. I love blending creativity with strategy to deliver products that are not just functional but also engaging and inclusive.
Beyond my professional work, I’m passionate about mentorship, continuous learning, and exploring new design methodologies. I believe that great design is a balance between aesthetics, usability, and business impact.
Verifymy:
Senior Product Designer
May 2024 - currently
Led design team growth in an AI startup, embedding UX best practices, streamlining workflows, and improving usability & accessibility for a better user experience.
Dell Technologies / Design System:
Senior Product Designer
Dec 2022 - May 2024
Worked on Dell’s Design System (DDS) team, improving UX through research, personas & new components. Led the Color Gallery redesign & design guidelines. Awarded the Game Changer Award for impact.
Azion Technologies:
Senior Product Designer
Dec 2020 - Nov 2022
Streamlined workflows by organizing Jira boards & prioritizing design requests. Led UI design for websites & digital assets while ensuring brand consistency & mentoring junior designers.
Oma Branding:
Lead Designer
Dec 2018 - Nov 2020
Led graphic design projects, crafting visual identities, packaging, editorials & social media content. Developed creative concepts for campaigns while managing team workflows for quality & efficiency.
PCOM Communications:
Graphic Designer
2014 - 2017
Started as a graphic design intern at an advertising agency, growing into an art director. Specialized in visual identity & packaging, honing creative and strategic design skills.